Fake reviews no more | The FTC’s new rule and what it means for AI and you

The FTC has concerns with user reviews. As consumers explore a vast global marketplace, they increasingly depend on product and service reviews to make informed decisions. There are widespread questions, however, whether these reviews can be manipulated or become misleading, including through non-disclosed paid endorsements and AI-generated fake entries.

 

To address both the importance of reviews and their integrity, the FTC is introducing new rules, which the FTC believes will enhance transparency and fairness in user reviews. Host Scott Loughlin, along with Hogan Lovells lawyers Lance Murashige and Harsimar Dhanoa, will explore how these regulations will impact ecommerce and create a new regulatory overhang for user reviews. This discussion will provide valuable insights into the impact of these changes on both businesses and consumers.